How to deliver minimum decent content Instead of starting with a tweet everywhere, as in the how-not-to example, you can mention the Job Function Email List guide in the email and a link to a landing page where people can sign up to Job Function Email List receive the guide once it's done. If a solid percentage of the email list clicks on the email and fills out a form, that's a measurable result that signals you're on the right track.
Then you can proceed - with confidence - to create a car buying checklist. If you want to test, learn and adapt quickly, you can put some money behind the Job Function Email List checklist so it can be seen by many people in no time. Otherwise, you will have to Job Function Email List wait until several hundred people arrive on the page itself. Either way, metrics like time on page, social media shares, and comments will help you evaluate the success of your checklist.
In this case, success means that you validate your hypothesis that users will find the final guide useful enough to Job Function Email List change their car buying behavior based on the guide's recommendations. Job Function Email List If successful, the checklist can then be expanded into a longer and more comprehensive blog entry, which in turn can become an informative video. Somewhere in the middle of this iteration.