sanzida aktar

More actions

Forum Posts

sanzida aktar
Jul 06, 2022
In Authors Forum
A big part of marketing (SEO, PPC, social media, content marketing and the rest) is about bringing visitors to your site. But at the end of the day, that's not the most important goal of e-commerce - it's sales. No matter how much web traffic you get, problems on your website that limit conversions make your marketing efforts futile. Luckily, you don't have to spend a year studying optimization to increase your sales. Read on to find out how you can start boosting your online conversions today. Write amazing copy You should never settle for your manufacturer's product description for two main reasons: It's bad for SEO. It doesn't show visitors why they should buy from you over others. Take the time to write unique and compelling descriptions for each product. Here are some points to remember: Lead with benefits. Specs and features remove background from image important, but the majority of your copy should focus on the benefits. Highlight your unique selling proposition. Why should someone buy from you and not your competitors? Make it long and short. Include all essential information in the first paragraph. Then go into more detail for people who want to read on. Include a call to action. Highlight it in your copy. Optimize your visuals Your product images are more than just a visual representation of your product. They need to communicate value, like your web copy. Make sure your images also highlight your product's benefits and USP. For example, check out this featured image for a desk organizer on Amazon: blackdeskorganizer And compare it to this: bluedeskorganizer The second image does a much better job of highlighting the benefits of the product - actually showing a clean desk and organized office supplies. Advertising Continue reading below The first image is just a pile of metal. Viewers have to imagine its real value for themselves. Selecting the right images to showcase can say a lot about your product, so choose wisely. Offer social proof Some online sellers are hesitant to boldly display customer reviews with their products, but it can do a lot of good: 90% of shoppers say positive online reviews influence their purchasing decisions. Show visitors that real people trust your online store:
0
0
4