Jun 25, 2022
In Authors Forum
Welcome to another edition of Ask a SEO ! Today's question from Benu Photo Retouching of Santa Clara is: Do I need to use the same content on Mobile First and Desktop, or do I need to use different content? same. Next question? OK, joking, but that might be a too simple response. Let me explain in detail. In 2016, Google announced that it would move its site from a desktop version of the site's rating to a mobile version of the site. This move by Google is known as the "Mobile First Index" or MFI. This means that the index that Google retrieves all content from the Search Engine Results Page (SERP) will be rated and ranked content based on elements derived from the mobile version Photo Retouching of the site. "The search index is still a single index for websites and apps, Photo Retouching but the algorithm ultimately uses the mobile version of the site's content primarily to rank pages on that site and understand structured data. , Show snippets on those pages. Our results. Of course, indexes are created from mobile documents, but continue to build a great search experience for all users, whether from mobile or desktop devices. . "-Google Webmaster Central Blog advertisement Continue reading below Why do they do this? Google believes that mobile usage has exploded exponentially over the last 6-8 years, and that SERP users can better represent their site by using the mobile Photo Retouching version to rate their site rankings. I made this change. In this way, accessing your site on your mobile device will result in a high quality mobile site. Sites based on desktop factors may be best suited for desktops, but when you encounter the limitations of your mobile environment, the user experience can be very poor. Google wanted to fix this. “Today, most people use their mobile devices to search on Google. However, Photo Retouching our ranking system typically looks at the desktop version of the content on the page to assess its relevance to the user. This can cause problems if the mobile page has less content than the desktop page because the algorithm does not rate the actual page displayed to mobile searchers. "– Google Web Master Central Blog .